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PC Financial
Campaign
No-Fee PC® Mastercard®
Date
2025
Location
Toronto
Role
Creative Director
Project type
Integrated Campaign
There is a lack of clear distinction and understanding between the No-Fee PC® Mastercard® and the PC Insiders™ World Elite® Mastercard®.
Each card offers unique benefits that deliver value in different ways. The Insiders card provides exceptional value throughout the day, while the No-Fee card empowers users with financial control through everyday rewards.
Let's highlight how the No-Fee PC® Mastercard® not only fits seamlessly into consumer's lives but helps them get more out of it.
Our campaign highlights a typical day in the life of a woman as she runs errands and goes about her routine, using her No-Fee PC® Mastercard® naturally and effortlessly. Along the way, she discovers multiple opportunities to earn and redeem points across various shopping environments—both within and outside the network.
