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Tourism PEI
Campaign
"Feel Lighter"
Date
2025
Location
Prince Edward Island
Role
Creative Director
Project type
Integrated Campaign
The 2025 campaign for Tourism PEI brings the Island's unique feeling of lightness to life, through captivating video storytelling and visual effects. Showcasing the Island's beauty, culture, and flavours in a new and refreshing way, the campaign establishes PEI as the ultimate escape for visitors to refresh, explore, and indulge in the Island’s experiences. A place where worries seemingly float away and you’re free to let go – a must-visit destination that feels like nowhere else.
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